The trailer for the fifth and final "Twilight" movie, "Breaking Dawn
Part 2," will debut exclusively on "The Hunger Games" in March -- the
first significant example of synergy between Lions Gate Entertainment
and its new subsidiary Summit Entertainment.
When the studio acquired Summit in January, Lions Gate executives
touted the opportunities that would come from bringing together two of
Hollywood's hottest young adult franchises. Because fans tend to get
excited about seeing the first trailer for a highly anticipated sequel,
Lions Gate is betting it can bring the huge base of "Twilight" fans to
the opening weekend of "The Hunger Games," which debuts March 23.
"'The Twilight Saga: Breaking Dawn Part 2' trailer will debut
exclusively on every 'Hunger Games' print on its opening night for what
will be Lions Gate's largest release ever," Santa Monica-based Lions
Gate's chief executive Jon Feltheimer said on a conference call with
analysts Friday following the release of its financial results.
No comments:
Post a Comment